This week marked the very first multi-page flex form advertisement insertion in t.o.night Newspaper since the paper’s inception 2 years ago – needless to say our VP of Ad Sales was “a little excited”.

We worked together with the Toronto Symphony Orchestra to promote their upcoming orchestral accompanied exhibition of MGM’s The Wizard Of Oz – though it looks like this version will be based purely on that altered version with the songs rather than the purist L. Frank Baum original version as denoted by the ruby (rather than silver) slippers adorning Dorothy’s feet in the full-page kicker to the flex insertion.

:(

What can I say… I’m a purist.